One of the greatest oversights in human history is that no-one ever recorded the name of the first man to have milked a cow. To further bring to life ‘The Milk Matters’ campaign – which dramatises the brand’s superior taste and quality in a familiarly light-hearted way, we decided it was time to right this terrible wrong.

  • Production

    Agency: WIEDEN + KENNEDY London
    Director: The Vikings
    Music composers: Michal Novinski & Jan P. Muchow