Cravendale is passionate about milk. What happens in a world where cats are passionate about milk? Especially if it’s a world in which cats evolve opposable thumbs. The campaign has helped establish Cravendale as UK’s #1 branded milk in a market dominated by own label and contributed to 9% YOY sales uplift.
Production
Agency: WIEDEN + KENNEDY London
Director: Ulf Johansson (Traktor)
Music composers: Michal Novinski & Jan P. Muchow
